Hi guys and welcome to my comparison post on the BIG 3 email marketing tools. I will compare in this article Getresponse vs Mailchimp vs Mailerlite.
Let me start by telling you that to retain customers and attract new ones, any business needs to put in place a good emailing strategy.
Email marketing is indeed essential to reach a large target by presenting your company and your activity or by promoting your products or services. The goal is to convert internet users into prospects and then into customers.
However, an email campaign requires a lot of time, not only for writing the content of the email and sending it to all your contacts but also for monitoring opening rates, click rates, conversion rates in order to ability to improve strategy.
This is why I have decided to help you with a well detailed, researched review of 3 main email marketing platforms that can help you get on the top with your email marketing.
Wondering which platform I am talking about? Well, they are GetResponse, MailChimp, MailerLite.
Ever heard of them? I guess so.
Now, let’s talk about them. I’ll advise that you read gently so as not to miss some important points.
Ready? Set? GO!!!
Getresponse after being ignited by the ideas of Simon Grabowski in 1998 now serves more than 350,000 customers in 182 countries and is available in 21 different languages. This marketing platform adapts best to all sectors of activity in order to offer a personalized service that is best for each user. Today, this company has several offices in Poland, the United States, Canada, Malaysia and Russia.
With more than 15 years of experience, GetResponse offers solid guarantees regarding the quality of its service.
Mailchimp was launched in 2001, and this software is today one of the market leaders in emailing software.
In addition to its headquarters in Atlanta, this company has two additional offices in Brooklyn and Oakland. This innovative software now supports more than 9 million businesses on a daily basis.
By offering a modern service that is best suited to today’s business needs, MailChimp has won over many businesses around the world.
Today, the company has more than 800 employees who are able to best meet the needs of all users.
MailerLite still remains a simple and light tool, but very effective!
Having started in 2005 in the field of website design, MailerLite completely converted in 2010 to email marketing. Despite its simplicity, the tool offered by MailerLite is very powerful in enabling companies to reach their development objective.
MailerLite employs more than sixty employees in several countries such as France, the USA, Mexico, and Thailand… Based in Lithuania, more precisely in Vilnius, the company provides representations in other places such as Japan, India, Canada, Latin America, Australia. More than 500,000 businesses and individuals use MailerLite and send more than one billion emails a month to date.
Difference between Getreponse, Mailchimp and Mailerlite
I know that’s what’s going on in your mind.
Yeah, well. I’m about to share with you the features of each of them.
Let’s get started with GETRESPONSE.
Getresponse Email Service
GetResponse gives complete quality email service. With GetResponse, the objective is therefore to optimize companies’ marketing strategies and thus improve their growth as much as possible. With a suite of powerful marketing tools, this software offers many possibilities to help companies in their search for performance and improving their sales.
Thanks to more than 50 functionalities, users can, therefore, implement different strategies to improve their communication and performance:
- Creation and personalization of emails
- Edit landing pages
- Webinar integration
- Marketing automation
- E-commerce service
- Creation of forms and surveys
- Contacts management
- Performance statistics and reports
- Design tools
- Integration with various software and services
- Rapid integration into companies
GetResponse also has a clear and adapted interface to facilitate the handling of this software. Thus, this email platform makes it easy to import contacts and create responsive email campaigns. In order to provide its users with a quality service and with many features, the software has various advanced options:
- Advanced analysis tools
- Creation of forms
- Mobile workspace
- Social media integration
- Multimedia studio
- Automated segmentation
- Event tracking
- Easy to handle and offering complete functionalities,
GetResponse, therefore, adapts best to the different expectations of businesses, regardless of their sector of activity.
Getreponse Plans and Pricing
Depending on the needs of each user, GetResponse offers different subscription plans. Depending on the size of the structure and the services sought, several prices are available:
- Email formula for beginners basic in email marketing strategy: $15 / month
- Plus package for marketers and SMEs: $49 / month
- Professional formula for marketing professionals: $99 / month
- Business plan for high-performance solutions from €1,199 / month
Pros of GetResponse
As one of the largest companies in the field, GetResponse now offers quality service to users worldwide. Since its creation, this company has evolved its service in order to offer an efficient tool with many functionalities.
Thanks to a quick start and a good integration with the different services of the companies, this software allows you to stimulate the growth of the companies thanks to an improvement in their marketing strategy.
In order to make this service available to as many people as possible, this software is now available in 24 languages. To improve its communication and best develop a marketing strategy, GetResponse thus appears as a quality tool and adapted to current expectations.
MAILCHIMP EMAIL SERVICE
With more than 600 million emails sent daily, MailChimp represents one of the most important platforms in the sector.
The main advantage of this software is in particular its functionality to create and personalize emails. From a database of email templates, users can create high quality responsive emails and newsletters and thus improve their brand image.
Due to the free nature of its basic services, MailChimp is favored by many SMEs which can thus benefit from an effective marketing tool. With this software, companies can in particular:
- easily customize their emails,
- manage unsubscriptions,
- automate your marketing campaign,
- communicate via advertising channels…
This email management and marketing platform is one of the most important in the sector and is dedicated to helping companies in their development and improvement of their production project.
With many features and integration of marketing campaigns on Facebook, Instagram and Google, MailChimp allows its users to get new customers quickly.
In order to improve the marketing campaigns of each company as much as possible, MailChimp has developed software that is easy to use and can be easily integrated into various online software.
This simplicity of installation and adaptation of this software is one of the main advantages of this emailing tool.
Thanks to a simple and quick installation to the working resources of each company, MailChimp software quickly has an impact on the activity of each user. To maximize the development of each company, MailChimp also provides each user with activity reports and personalized advice in order to improve everyone’s activity as much as possible.
Easy to use, the template editing software integrated into mailchimp is efficient and is one of the assets of the platform.
The functionality is complete and the handling is particularly easy.
You can create as many original models as you want.
To create a template from Mailchimp three solutions are available to you:
➤ The use of simple emails by choosing from 25 different models that can be changed as desired.
➤ Access to 300 high quality templates divided into different categories. Thanks to these templates, time savings are displayed and you can customize them as you wish.
➤ An HTLM editor which allows you to design your templates. For this, you must have solid knowledge of HTML and CSS. You can also import templates that have been generated by other software.
With this comprehensive and versatile editor, you can create a professional quality template in minutes.
No matter which terminal you use, you can rest easy, because Mailchimp ensures that each model is compatible with all display formats.
Emails sent from the platform can be personalized automatically thanks to the data collected in your contacts. Thus, certain information may appear in emails, in particular the names of recipients.
The creation of campaigns
The campaign creation software integrated into mailchimp.com stands out for its intuitive functionality.
Thus, creating campaigns turns out to be a particularly easy operation. Via this platform, you can create four types of campaigns, namely:
➜ The regular Campaign
This is a basic campaign that you can use for newsletters. To create a regular campaign, you can use the template of your choice to then choose the recipients of your emails.
➜ PlainTest Campaign
It is an email that contains only text in order to imitate private emails. However, the recipients are multiple, because it is an emailing campaign. The same message will then be sent to tens of thousands of prospects, but each of them will think that they are the only recipient. It is an effective technique to make prospecting more personal.
➜ A / B Test Campaign
Thanks to this tool, you will be able to test the performance of each of your emails when sent. Within the same campaign, you can send different emails, replace the subject or illustration, change the sending time and many other options. The tool will also allow you to identify the emails that create the most reactions from your customers.
➜ RSS-Driven Campaign
this type of campaign is based on RSS feeds, with this functionality, you can automate the sending of emails and choose the frequency of sending (daily, monthly, weekly). What’s more, you can also offer variable content from one contact to another.
You can, for example, use it to send your new blog posts to your contacts.
After this choice of campaign, you must choose the list or lists of contacts who will receive your email.
You can then choose segments or groups.
Several options are available for configuration.
You can add your name (as the sender), the subject of your campaign, your email, etc. Before sending emails, a checklist opens and you can proceed to personalization.
This page also allows you to make sure that nothing is missing from each of your emails before sending them.
Via this option, you can schedule the shipments according to your needs and without any restrictions.
You can also change the email depending on the terminal, the mailbox or the web browser used by your customers. What’s more, you can even schedule the reception of emails according to time zones.
Whether your customers are in Germany, Japan or France, you can arrange for them to receive the email you send at 8 a.m.
The Pros and Cons of MailChimp
➜ Practicality and Ergonomics
Mailchimp is an English-speaking platform, but this detail is not likely to embarrass you too much given that the tool is ergonomic and offers a good grip even to beginners. You don’t have to install any software. Everything takes place online and navigation is intuitive. Whether to create mailing lists or a simple mailing from a template, the operation promises to be easy.
➜ Remarkable time saving
With Mailchimp, you will have no trouble managing your subscribers. Unsubscriptions can be done automatically. Your customers can also register from your website and to do this, simply link the platform to your site. The platform is entirely at your service and your prospects and customers no longer have to fear unwanted emails. In addition, you can schedule the sending of mail by indicating the desired time and date of sending.
➜ Precise analyzes and statistics
On Mailchimp, you will have a section called “Reports”. Here you will find interesting information and statistics on your targets. With this data, you can improve the quality of your campaigns so that they generate a higher engagement rate. To make your life easier, you can link all this data to your Google Analytics account.
➜ Rates accessible to all budgets
Mailchimp is known for practicing exorbitant rates. However, when you think about it, you realize that the proposed rates meet all budgets. Indeed, the platform offers three pricing levels, namely:
➜ The “entrepreneur” rate
This pricing is intended for professionals who have less than 2000 subscribers. If you are one, you can send up to 12,000 emails to your contacts for free.
➜ The “growing business” tariff
It is a paid formula and the rates are subject to change monthly. You can also choose the option purchase credits if you do not send emails regularly. This is the formula that suits you, if you have between 2,000 and 50,000 subscribers.
➜ The “High volume sender” tariff
As the name suggests, this pricing formula is reserved for companies that send a large volume of emails monthly. The offer is intended for you if you have more than 50,000 subscribers.
Offering a very efficient email service, MailChimp is today very recognized on the market and allows many users to benefit from a good tool to improve their marketing and their activity.
Its free offer allows smaller businesses to have an effective tool that is best suited to their needs.
However, for larger companies and more developed needs, additional costs are expected. Another disadvantage of the software is that it is only available in English.
Note that free service is a lifetime with Mailchimp for companies with less than 2000 subscribers.
Cool read so far, right? Yeah
MAILERLITE EMAIL SERVICE
Mailerlite is a practical, fast and efficient solution for sending newsletter or marketing emails to your contacts via the web. This tool is very intuitive and responsive and provides assistance to facilitate its use. It was created in 2010 by 2 engineers who collaborate with a team of 20 people to make themselves available to more than 150,000 users. You do not need to install software to use it because everything is done online.
Mailerlite has several features to help you carry out your email campaign. Its use is completely free up to 1000 subscribers, you just need to create your account to use it for life. An email address present in 3 mailing lists will only be counted once. Once the 1,000 subscribers are exceeded, you will have to pay 9 euros per month up to 2,500 subscribers, 18 euros up to 5,000 subscribers, 32 euros up to 10,000 subscribers, 45 up to 15,000 subscribers, 59 up to 20 000 subscribers and 72 up to 25,000 subscribers.
From the creation of your campaign, through the development of your list of subscribers to the monitoring of the effectiveness results of your campaign, your email marketing is completely automated with Mailerlite and this in compliance with the rules imposed. You will even be able to manage your campaign on mobile! But what are the different features that Mailerlite offers?
The different features of Mailerlite
With Mailerlite, you will be sure to capture the attention of your contacts and make a faultless one to boost the opening and click through rates of your marketing emails and newsletters.
1,Effective campaign creation
With the content editor which consists of dragging and dropping, you will be able to create convincing and engaging emails quickly but effectively.
The creation of a campaign via Mailerlite does not require any knowledge of HTML, however the result will be professional with a choice of template. You will have the opportunity to personalize your email in your own way and the most interesting thing is that your email will be optimized for mobile devices.
By respecting the text and image ratio for a quick and optimal understanding, you will keep the interest of your recipients effectively.
The tool allows you to touch up your photos for better quality. And finally, you will find on Mailerlite examples of free newsletter to inspire you.
2, Developing your subscriber list
Before you can send your newsletter or email marketing, you will obviously have to import your contacts. Mailerlite allows you to easily manage your subscriber list.
The email lists saved on the tool must be opt-in to comply with the new personal data protection regulations. When you send an email to someone you don’t know, the tool will therefore consider it as an unsolicited email.
But when it comes to a list of people you do not know, know that it is spam, therefore not favorable to your campaign. It is therefore prohibited to use a contact list purchased, rented or loaned.
You can import your contacts easily via TXT, Excel or CSV because Mailerlite will automatically recognize all the fields in the file to store them according to your needs. The tool will also take care of unsubscribers and bounces.
Mailerlite’s Popups subscription form allows you to facilitate visitor / subscriber conversion. But it is also possible to create subscription forms for your site via the Mailerlite form creation tool.
Since you absolutely must allow subscribers to withdraw their consent to receive your communication campaigns, Mailerlite also allows you to create a quick and personalized unsubscribe page according to your needs.
3, Tracking your results
To be able to improve your emailing campaign , it is formally essential to follow the results to judge its effectiveness.
Via Mailerlite, you can track opening and click rates, unsubscribe rates, spam complaints, bounces, link activities, etc. Mailerlite also allows you to better know and understand the habits of your audience. via Click Maps.
4, Your automated campaign with mailerlite
Mailerlite not only allows you to efficiently create campaigns but it also has an automation tool for automatically sending your new blog articles to your subscribers. To increase your chances of boosting the opening rate, you could choose the exact time for sending your campaigns in all time zones.
In addition, you also have the opportunity to relaunch the shipment automatically to increase the opening rate. Mailerlite will take care of sending the email or newsletter to recipients who did not open the email during the first campaign or did not click on the link
In this post as you have read, i have basically compared getresponse vs Mailchimp vs mailerlite, you have seen the different features of the three email marketing platforms. Now, I ask you this, “after reading about the three, which do you think it’s best?”
Let me know in the comment section. Got questions? I’ll be glad to answer them.
Don’t forget to share too.